We are here to help you achieve your strategic, communications and design objectives.
Everything is design. Everything!
A brand is not a product or a promise or a feeling.
It's the sum of all the experiences you have with a company.
If design isn’t profitable, then it’s art.
There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.
Form follows function – that has been misunderstood. Form and function should be one, joined in a spiritual union.
Frank Lloyd Wright
A problem well stated is a problem half solved.
Charles F Kettering
Design is not just what it looks like and feels like. Design is how it works.
Socrates said, “Know thyself.” I say, “Know thy users.” And guess what? They don’t think like you do.
Content precedes design. Design in the absence of content is not design, it’s decoration.
If you can’t explain it simply, you don’t understand it well enough.
Tangent are a one-stop-shop for branding, graphic design for marketing & communications plus commercial and retail interior design. Talk to us if you need to sell more, persuade a difficult conference audience or transform your company catering environment. We have a demonstrable track record in improving sales and creating beautiful brochures, hitting exhibition deadlines and making difficult spaces work.
‘We organised a trawl through the local
design agencies and you came out
2nd Byte Limited
Tangent Partnership Ltd is a successful graphic design and commercial interior design agency with core skills in the commercial, corporate and consumer sectors. The company was founded in 2000 by two designers who together have over 40 years’ industry experience.
We offer a broad range of design services including branding, corporate identity and brand identity consultancy. This extends to cutting-edge graphic design for brochures, leaflets, direct mail, websites, exhibition stand design and point of sale / purchase material. We also offer commercial and retail interior design for all markets, including hotels and restaurants.
In terms of digital design we provide social media, digital marketing strategy, interactive, mobile, ecommerce, hosting, permission based email marketing
We believe that there are no hard and fast rules for successful design. Instead, we pursue what is effective – working within the coherent environmental policy that underpins all our activity.
Our creative process first involves identifying the key features of the design problem, then brainstorming and developing original solutions through lateral thinking.
We – like you – are results-driven and move quickly from the moment we are briefed to propose customised strategies devised to achieve your goals.
We believe that simple is good, but if complex works better, then complex can be good too. Since audiences respond so positively to colour, excitement and surprises, if we can build these in to a project, we will do.
We are proud to have no ‘house style’. The most successful graphic design for any project will be defined by the client’s corporate brand identity and brief.
Our approach to creating effective design is straightforward. We strive to build partnerships with our clients, breaking down the ‘us and them’ barriers to ensure clear, unclouded communication at all stages of the design process.
• London centred brand identity consultancy, graphic design and corporate identity
• You can improve sales and conversions with cutting edge graphic design
• Corporate identity specialist Tangent offers branding solutions and brochure design.
At the core of our offer is the brand.
We work creating brand identity, corporate identity, graphic design and brochure design for London and across Europe but primarily in the UK, in areas such as Farnham, Guildford, Basingstoke, Chichester, London, Surrey and Sussex.