Who we are

The Tangent Partnership Ltd is a successful graphic and commercial interior design company, with core skills in the commercial, corporate and consumer sectors. The company was founded in 2000 by two designers who together have over 40 years’ industry experience.

What we do

We offer a broad range of design services including corporate identity and brand identity design. This extends to cutting-edge design for brochures, leaflets, direct mail, websites, exhibition stand design and point of sale / purchase material. We also offer commercial and retail interior design for all markets, including hotels and restaurants.

We believe that there are no hard and fast rules for successful design. Instead, we pursue what is effective – working within the coherent environmental policy that underpins all our activity.

How we do it

Our creative process first involves identifying the key features of the design problem, then brainstorming and developing original solutions through lateral thinking.

We – like you – are results-driven and move quickly from the moment we are briefed to propose customised strategies devised to achieve your goals.

We believe that simple is good, but if complex works better, then complex can be good too. Since audiences respond so positively to colour, excitement and surprises, if we can build these in to a project, we will do.

Should we need to source suppliers such as photographers, illustrators, copywriters or shop fitters, we only collaborate with top quality professionals with whom we’ve worked for many years and can trust 100% to deliver every time.

Always client-focused

We are proud to have no ‘house style’. The most successful graphic design for any project will be defined by the client’s corporate brand identity and brief.

Our approach to creating effective design is straightforward. We strive to build partnerships with our clients, breaking down the ‘us and them’ barriers to ensure clear, unclouded communication at all stages of the design process.