Human Assets
2011
Description
Corporate logo development.
Fields
Branding
  • Human Assets
    Logo
  • Brief
    Develop a corporate logo for Human Assets Ltd. Human Assets is a team of business psychologists.  They help organisations choose, develop and engage the winning talent they need for maximum commercial success.

    Description
    We were already working on a corporate brochure for Human Assets when it became clear that a stronger, more contemporary corporate logo was needed. We worked through various solutions together before concluding that a more assertive development of their existing identity would be the best solution. This ensures a continuity of image for their existing audiences.