Client
Feu Follet, Besançon, France

Brief

Feu Follet means Will-o-the-Wisp and is a gift shop aimed at a young and alternative market. We are asked to design a new, more modern and clear logo for a retail outlet aimed at students and young French people.

Solution

The new brand identity had to appeal to Feu Follet’s target market through its use of colour and typeface while establishing a strong street presence.