Client
Merritt-Harrison Catering Consultancy

Brief

Merritt-Harrison monitor catering contracts and manage the tendering process on behalf of major clients. The company required a corporate identity that would convey integrity and professionalism and work across all media.

Solution

We began this project by researching client competitor logos in order to differentiate our solution visually. A number of colours emerged - particularly reds and oranges - which are commonly used in the catering sector. We therefore agreed to use blues, which may not be food colours but suggest cleanliness, an issue critical for the successful running of every catering contract.