Client
Supply Direct Limited

Brief

London company Supply Direct has developed a web-based menu planning and supplies ordering service aimed at the NHS and large organisations. We have recently designed and produced a brochure and direct mail package for them. Impressed, Supply Direct then asked us to design a new logo that would more clearly and simply convey the company’s image and values.

Solution

Having explored several design avenues with our client, we agreed to develop a tick which was used in their previous logo. The tick represents a guarantee of quality, an unspoken contract between Supply Direct and their audiences. We also retained the use of red and blue from the original identity, which provides an element of continuity.